According to Rick Fedrizzi, CEO and Founding Chari of the U.S. Green Building Council we need to be less reactionary to the issue and rethink the process.
Rethinking Recycling: A Call to Action
We split the atom. We invented the light bulb. Heck, we not only sent a man to the moon, we brought him back again. Why, then, can we not get recycling right?
As the
We continue to recycle, and do so the world over, because the alternative would be too frightening to consider, not to mention self-destructive.
But why, decades after its broad acceptance, does recycling still cost as much as it does? Why does it remain so ridiculously inefficient? And why does it rely so utterly on human behavior and a society’s collective sense of social responsibility to actually work?
Because many parts of the process is broken and is going to need researchers, scientists, urban planners, environmentalists and concerned citizens everywhere to fix it.

We need to engage our scientific, technology, and environmental communities to deconstruct and re-imagine the entire process with a fresh mind and an entirely new set of eyes and stop focusing so much of our attention at the tail end of the consumer process and start looking hard at the front end.
As the earth’s resources remain threatened or as prices increase to dispose of these recyclables in a non-sustainable method, we can either choose to continue down the expected path or reimagine a better outcome.
The article in its entirety was posted on 11/16/2015 and can be found here:



New York Times

columnist and author John Tierney recently wrote, recycling is costly, complicated and inefficient, which prompts him to ask the sticky question: so why do we still do it?