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Hilton New York Unveils Eco-Centric Initiatives to Celebrate Two-Years of Generating Clean Power with Fuel Cell Technology

Largest Hotel in New York Leads with Innovative Waste-Reduction Programs

MCLEAN, Va. and NEW YORK, N.Y. – October 29, 2009 – Two years after
installing one of the cleanest power generating technologies available on its roof high
above Avenue of the Americas, one New York hotel is now dissolving food waste with
microorganisms to reduce garbage volume. Hilton New York’s innovative approach to
eco-stewardship is apparent as it marks its second year using revolutionary UTC Power
fuel cell technology by introducing four new initiatives to reduce waste throughout the

“Hilton New York is an innovator in implementing sound environmental practices, and
the work of leaders like them will help New York City meet the ambitious goals in
PlaNYC, our long-term vision for a greener, greater New York,” said New York City
Mayor Michael Bloomberg. “Unlike most cities, New York generates the bulk of its
emissions from buildings, so greening existing buildings is key to reducing carbon
emissions 30 percent by the year 2030.”

Just last week, the hotel was the recipient of the 2008-2009 Environmental Recognition
Program – “Green Street” Award by the Avenue of the Americas Association. This new
award highlights efforts to adopt environmentally sustainable programs or improvements
to the workplace. Hilton New York received the award in the Energy Efficiency /
Sustainability Projects category for “Buildings Over 1M Square Feet” in recognition of
its energy fuel cell which reduces the hotel’s overall carbon footprint in the community.

As the largest hotel in Manhattan, Hilton New York’s implementation of the fuel cell
power system – currently the only fuel cell powering a New York area hotel –
represented a huge undertaking in the hospitality industry. The PureCell® system
provides electric power and hot water throughout the hotel’s 2,000 rooms, operating 24
hours a day, seven days a week without combustion. The system is nearly three times
more energy efficient than the electric grid when used in combined heat and power
applications. Since the fuel cell’s installation in October 2007, it has produced for the
hotel approximately 1.75M kilowatts per year of electricity for a total of nearly 3.5M
kilowatt hours to date. That equates to approximately 6% of the hotel’s consumption.

Supplementing the hotel’s energy needs with fuel cell technology is just one of the ways
Hilton New York is helping the city’s environment. The Hilton Hotels brand was one of
the first to employ sustainability-focused initiatives now common within the hospitality
industry, such as linen and towel reuse programs; paper, bottle and can recycling; and the use of energy
saving light bulbs. Hilton New York demonstrates its leadership again with its recent
introduction of the following new leading-edge initiatives to reduce waste throughout the
• Organic waste decomposition system: To reduce the eight tons of wet garbage – the
equivalent of approximately 5,000 meals – once produced on average at the hotel
each day,
Hilton New York catering and operations team members turned to science. The
hotel’s new organic waste decomposition system distributed by New Jersey-based
BioHitech America, LLC, located in the hotel’s New York Marketplace restaurant
banquet kitchen, enables employees to dispose of table and kitchen scraps into a unit
the size of a chest freezer. Microorganisms and water inside the unit break down the
food wastes into a disposable liquid that is ultimately returned back to the ecosystem
via our existing drainage and sewer system. The digestion process, which has
exceeded 100 pounds per hour, eliminates approximately 400 bags of garbage per

• Water purification system: Hilton New York has implemented an on-site water
purification system created by Natura® Water. The Natura® system connects to your
existing water source. The water flows through two different high tech
Natura® filters and then sterilizes the water through a prolonged exposure to UV
light. Tap water is purified into chilled, high-quality still and sparkling water and
served in re-usable glass bottles, available in the hotel’s restaurants and room
service. By year’s end, we anticipate that the use of these re-usable bottles will have
eliminated approximately 12,000 disposable glass and plastic bottles from daily
circulation in the hotel.

• Biodegradable guestroom access key cards: Hilton New York is introducing a new
room key made from biodegradable PVC supplied by Guest Access Int’l®, a pioneer
in developing green products. Biodegradable key cards are part of the EnviroKeys™
line, a comprehensive program of environmentally friendly alternatives offered by
Guest Access Int’l®. The biodegradation process begins when the bioPVC™ film is
introduced into a fertile environment allowing the plastic card product to break down
in as little as nine months. The hotel estimates that using the new biodegradable key
cards will save 250 pounds of plastic from clogging landfills over the next five years.

“Sustainability is now an essential element of our hotel culture. It shapes both our actions
as team members and the experiences we provide our guests,” said Conrad Wangeman,
General Manager, Hilton New York. “The accomplishments of our 2,000 room hotel are
significant and prove that a hotel of any size can provide a premium product while
minimizing its impact on the environment.”

In addition to implementing hotel-wide sustainability initiatives, Hilton New York also
enables eco-conscious guests to do their part for the environment. In August, the hotel
began beta testing an opt-in housekeeping initiative to help guests minimize their
ecological footprint at the hotel. The program enables guests to decline full
housekeeping services for one or more nights of their stay in an effort to reduce water and
energy consumption and the use of cleaning chemicals.
The bold steps taken by Hilton New York are part of Hilton Hotels’ global focus on
sustainability. The brand is working to reduce energy consumption, CO2 emissions and
output of waste by 20 percent and reduce water consumption by 10 percent before 2014.
“One of the biggest challenges for hotels seeking to be eco-centric is to generate a
compelling return on investment,” said David Horton, Global Head – Hilton Brand. “We
are pleased to share lessons learned at Hilton New York about how sustainable initiatives
deliver tremendous benefits for a hotel, its guests, and the environment with our other
hotels so that they can be applied across the Hilton brand.”

About UTC Power
UTC Power, a United Technologies Corp. (NYSE:UTX) company, is a world leader in developing and
producing fuel cells that generate energy for buildings and for transportation, space and defense
applications. With more than 50 years of experience, the company is based in South Windsor, Conn.

About BioHitech America, LLC
BioHitech America, LLC based in Allendale, NJ is the industry leader in comprehensive organic waste
disposal. The GOHBio 1001 decomposition system, which is energy efficient and made of stainless steel,
breaks down food waste into liquid using micro-organisms, enabling waste to be safely disposed of down
the drain. Combine that with over 100 years collective waste services experience and the result is an
organization that fully grasps the importance of providing its customers with a way to actively contribute to
environmental sustainability, while also providing them with significant economical benefits and improved
work flow efficiencies. Our award winning technology can be found in many well known grocery chains,
hotels, hospitals, and universities coast to coast. To take a closer look at the future of waste diversion visit,

About Natura® Water Inc.
Natura® Water Inc., headquartered in Los Angeles, California, manufactures an exclusive water
purification system, modeled after Italy’s leading technology. Natura® is the result of 20 years of dedicated
development, design and production of water filtration systems. Natura® water purification systems are
currently installed in many of the nation’s finest restaurants, including Le Cirque and Gotham Bar & Grill
in New York City and Comme Ça of San Francisco as well as the Hyatt Regency McCormick Place and JP
Morgan Chase in New York.

For demonstrations, interviews or more information, please contact Natura® Water, Inc at
(310) 326-5123, email or go to
Natura® is endorsed by Gruppo Ristoratori Italiani (, the leading association of Italian
restaurants in the United States, devoted to promoting the authentic foods, wines and cuisine of Italy.
Natura® is a registered trademark of Natura® Water, Inc.

About Guest Access, Int’l®:
Guest access, Int’l® is a leading supplier of premium quality laminated plastic guest access-related items
direct from the factory. We offer stock and custom solutions for items including key cards for electronic
locks, casino cards, membership cards, privacy signs, in-room signs, luggage tags, name badges, guest
loyalty cards and gift cards. Our comprehensive turnkey services for card programs include card
production, fulfillment as well as supplier and program management. To learn more visit

About Hilton Hotels
Hilton Hotels is the stylish, forward-thinking global leader of hospitality that welcomes guests in more
countries than any other full-service hotel brand. The Hilton brand currently includes more than 530 hotels
and resorts in 76 countries, and plans to serve travelers in 80 countries by the end of 2011. By offering
innovative products, services and amenities, Hilton enables travelers to be at their best 24/7, whether
traveling for business or leisure. Start your journey at
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